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- The origin of personal branding – Managing Oneself by Peter Drucker (link).
- How to Brand Yourself is a practical starting point & guide with a good listing of online resources one will need.
- If you are into personal branding, you can’t miss Dan Schawbel’s work.
- The Personal Branding Blog provides useful information & resources on personal branding.
- In his blog, Seth Godin’s shares wisdom on ‘standing out’ – for businesses or individuals – amongst other things.