In an age of faceless corporations, free online advice, and companies that deliver rubber-stamped services, entrepreneurs who realize that they are the real commodity, not their products, will set themselves apart from the competition.
Take aways for me :
- Fundamental principles for building your brand – Differentiate yourself, Create a position, Consistent & persistent & Customize your services.
- Clone Yourself – Branding gives you the chance to build equity and salable value for your business that doesn’t depend on your sweat. By hiring the right staff to perform revenue-generating tasks that don’t involve you, you’re freeing yourself to create the most possible revenue, and you’re building a business identity that has resale value.
More of my posts on the subject :