In this CNET article, Tom Krazit explains how Intel is turning a new page (a page out of its competitors strategy book) & becoming more customer centric. Even the behemoth recognizes the need to be customer centric.

You would think Intel with its market share & clout can push its way through. Pushing did work for a while, but then things changed – competitively & in their customers’ markets. Intel is now going out of its way to understand how it can help its customers win by differentiating themselves.

It becomes interesting when you realize that the PC manufacturers are all trying to differentiate themselves using the same chip maker – Intel. What a position to be in – partneirng with all players in the PC market & helping them all compete against one another – whichever PC maker wins, Intel always wins.