Starting with a specific customer need leads to an innovative new product for senior citizens in India.
Also another example for a developing nation innovation finding a market in the developed world.
http://s.hbr.org/9XtZY3
Starting with a specific customer need leads to an innovative new product for senior citizens in India.
Also another example for a developing nation innovation finding a market in the developed world.
http://s.hbr.org/9XtZY3
Location:4th Cross,Bengaluru,India
By publicly discussing the thought process behind certain business decisions, Apple is building “authenticity” into it’s brand values. While the public debate on this topic will continue, Apple has just demonstrated that it is willing to be transparent, engage in a debate & be held accountable by it’s user base for it’s decisions.
Authentic indeed!