One of the latest manifestos from the ChangeThis! stables is Build Your Brand in Bits and Bytes: Building Your Personal Brand Online by William Arruda & Kirsten Dixson. This one has some useful tips if you are looking to build your personal brand. If you haven’t started thinking about it, you better get starting right away.
Also, another blog of note on personal branding – http://personalbrandingblog.wordpress.com/
My last post on the topic – http://shubhadeepb.blogspot.com/2007/07/more-about-branding-yourself.html