Author: Shubhadeep B.

My Take: The Innovation Secrets of Steve Jobs

Shub_SteveJobsInnovationSecrets

Though I haven’t read the book itself, I have come across a fair share of references to the book & also interviews of the author Carmine Gallo. Listed below are a few of my notes from the book & its message:

  1. Do What You Love
    • Do what you love. For anyone who has not found their passion yet, Jobs recommends they keep looking till they find it rather than getting into something one don’t care about.
  2. Put A Dent In The Universe
    • Have a vision that is much bigger & more impactful than your product / service.
  3. Kick Start Your Brain
    • The most important skill that separates innovative people from others, is their ability to connect seemingly unrelated issues or concepts from diverse experiences. Opt for varied life experiences.
  4. Sell Dreams, Not Products
    • Advertising should show how the product can make life better, rather than flashy visuals and texts. The iPad + Velcro video popped to mind.
  5. Say NO To 1,000 Things
    • Eliminate clutter & keep it simple. Apple is as proud of all the things they don’t do, as they are about the things they do.
  6. Create Insanely Great Experiences
  7. Master The Message
    • Explain your product / services in three precise points to make the message easy to remember. Consistency of messaging is as important as the message itself.

Resources:
~ Technometria with Phil Windley (podcast)
~ Fast Company (article)

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Related Posts:
~ Quotes To Live By – Life Lessons from Richard Branson
~ Thinking of becoming an entrepreneur?
~ 5 New Year Resolutions To Be More Innovative
~ It is a SPIKY (not flat) World

Why are drivers on Indian roads so undisciplined?

Indian Traffic(Photo Courtesy flickr | Alex Graves)

For a long time, I believed that the chaos on Indian roads can be explained with Maslow’s hierarchy of needs. Most drivers on Indian roads are yet struggling to address basic physiological needs. How then can we expect them to even think of a greater good of disciplined traffic?

I am now convinced of my wrong belief that Maslow could explain this.

On my return from a recent Sri Lankan vacation, I found myself telling people that SL was quite a bit like coastal India with a few differences. The biggest being that traffic is a lot more peaceful on SL roads. I observed that a lot more people follow rules, there is visible empathy to fellow road users, there are fewer incidents of road rage & pedestrians have the right of way! While my visit was short & limited to just one province, my observations were validated & reinforced by many others who have experienced SL roads. I have heard similarly impressive stories about many African nations (though I haven’t experienced it first hand).

So, why are drivers on Indian roads like the way they are?

Update: Check on the next post on this topic Drivers on Indian roads are so undisciplined because …